佳简几何 XIVO Design Co., Ltd.
让轻松变潮流##
倍益康/粒子重塑 来自斯克鲁行星
遥远的行星，对于我们每个人来说，本身就具有趣味性。而“斯克鲁行星”，是我们想要为产品赋予与众不同的产品人格，让他们生活化。每一款产品就是一款独立的人格属性特征，不同人格特点的产品在一起组成“斯克鲁行星”。斯克鲁行星不需要每个人关注，但至少在这个世界中的人，会特立独行。另外，“斯克鲁行星”不是要完全概念化，是要让人们通过产品故事找到自己。 我们的想法是，不是故意标榜自己的个性，而是找到自己的特性。
成立于2022年。
是正在探索新趣味潮玩的放松品牌，希望通过为产品赋予潮玩化的趣味体验，让产品与众不同创造放松的新体验，为放松提供潮流趣味的选择。
遥远的行星，对于我们每个人来说，本身就具有趣味性。而“斯克鲁行星”，是我们想要为产品赋予与众不同的产品人格，让他们生活化。每一款产品就是一款独立的人格属性特征，不同人格特点的产品在一起组成“斯克鲁行星”。斯克鲁行星不需要每个人关注，但至少在这个世界中的人，会特立独行。另外，“斯克鲁行星”不是要完全概念化，是要让人们通过产品故事找到自己。 我们的想法是，不是故意标榜自己的个性，而是找到自己的特性。
成立于2022年。
是正在探索新趣味潮玩的放松品牌，希望通过为产品赋予潮玩化的趣味体验，让产品与众不同创造放松的新体验，为放松提供潮流趣味的选择。
小鸟斗士筋膜枪包装是一款具有携带和潮玩属性的包装。外部潮流挎包以杜邦纸为材料，赋予包装二次使用的可能，实现“无包装”概念。以街头潮流元素为灵感，将产品造型特点可视化为卡通形象，呈现在挎包上。内部“游戏机盒”从潮流文化中的游戏机获得灵感，模拟真实游戏机的形态。包装具有收纳和便携作用，出现在消费者生活场景中，强化品牌印象。
The package of the “BIRD FIGHTER” SUPER MINI MASSAGE GUN”, has a carrying-able function and fashion elements. It is made of Dupont pater to break the inherent form. It will bring a new scene be used in our customers actual life. About outlooks, we are inspired by the street trendy elements, visualize product styling features as cartoon images, and present them on the packaging with street graffiti illustrations.The internal "game box" is inspired by the game consoles of trendy culture and simulates the form of a real game console.The packaging is easy to carry and is used frequently on a daily basis to reinforce the brand impression.
在外层包装杜邦纸的ip街头涂鸦插画，是我们为其特意打造的系列产品ip插画，便于品牌方线下宣传裂变。而内盒的abs塑料包装则是以一个复古游戏机的概念，将产品的特性和功能点融入到设计中，这样用户在拆开包装的时候，能很清楚了解到产品的特点。这一款包装成功实现了用户对一个的包装要求,又将品牌特点放大化，同时他还是零浪费包装环保设计。
The ip street graffiti illustration on the outer packaging dupont paper is a series of ip illustrations that we have specially created for the series of products to facilitate the brand's offline promotional fission. The inner box of abs plastic packaging is a retro game console concept that incorporates the product's features and functional points into the design, so that users can clearly understand the product's features when they unpack it. This packaging successfully fulfils the user's requirements for a packaging that amplifies the characteristics of the brand and is also environmentally friendly with zero waste packaging.
The ip street graffiti illustration on the outer packaging dupont paper is a series of ip illustrations that we have specially created for the series of products to facilitate the brand's offline promotional fission. The inner box of abs plastic packaging is a retro game console concept that incorporates the product's features and functional points into the design, so that users can clearly understand the product's features when they unpack it. This packaging successfully fulfils the user's requirements for a packaging that amplifies the characteristics of the brand and is also environmentally friendly with zero waste packaging.
倍益康在筋膜枪市场上是备受信赖的品牌，当品牌方想要全新打造针对年轻人市场的筋膜枪时，我们为其聚焦到当下年轻人追求潮流的特性，为该品牌打造一个全新并区别于同类市场的具有潮流感的包装形象。通过打破常规传统的结构设计和包装复用率，让用户从拿到产品包装的那一刻就不断在冲击用户的认知，从而让用户在不自觉的过程中，了解了该品牌的特性，更是为品牌实现无形裂变的营销传播力。
Beoka is a well-trusted brand in the massage gun market.When the brand wanted to create a new massage gun for the youth market, we focused on the trendy nature of young people today and created a new and trendy packaging image for the brand that would differentiate it from similar markets. By breaking the conventional structure and packaging reuse rate, the user's perception of the product is constantly impacted from the moment they get the packaging, thus allowing them to unconsciously understand the brand's characteristics and to achieve an invisible fission marketing communication power for the brand.
不管在视觉上还是结构上都十分让人充满惊喜，也为其品牌迅速突围出圈有着不可估量的影响。
而“无包装化设计”，让用户在购买并拿出产品后不是下意识的将包装丢弃，而是自发主动将包装使用在生活中，实现了一物多用，零浪费包装设计。
而“无包装化设计”，让用户在购买并拿出产品后不是下意识的将包装丢弃，而是自发主动将包装使用在生活中，实现了一物多用，零浪费包装设计。
This product is visually and structurally surprising, and has had an immeasurable impact on the brand's rapid emergence. The "packaging-free design" allows users to use the packaging in their lives not subconsciously, but spontaneously and actively after purchasing and taking out the product, realising a multi-use, zero-waste packaging design.
这款包装是一款集合装饰和方便携带产品两大特性。它分为两层包装，外层是环保可循环利用的杜邦纸包。内层是abs塑料材料，在视觉上模拟的是复古游戏机的视觉效果。用户外出的时候，可以直接携带使用外层杜邦纸包，直接当做平常斜挎包来使用。而内盒可以随外层包装一起携带出去，也可以放在室内收纳产品。这款包装的可用性非常高，让用户主动性的去重复利用该包装，真正实现了一物多用。
This packaging is a combination of two features: decorative and easy to carry products. It is packaged in two layers, the outer layer is an environmentally friendly recyclable dupont paper pack. The inner layer is made of abs plastic, which visually simulates the look of a retro game console. When the user is out and about, they can carry and use the outer Dupont paper pack directly as a normal crossbody bag. The inner box can be carried out with the outer packaging or kept indoors to store the product. The packaging is very usable and allows the user to actively reuse the packaging, making it truly multi-purpose.
包装在设计中充分考虑到产品使用场景及用户心理。让用户不仅在打开包装的时候，充满惊喜感和仪式感。在视觉设计上，在包的正面上，我们采用了满版的涂鸦艺术风格ip插画。通过这样的视觉呈现方式帮助品牌迅速掳获目标群体的喜好，从而提升品牌影响度和传递品牌价值。
Packaging fully takes into account the product usage scenarios and user psychology in the design. Let users not only be full of surprise and ritual when opening the package. In terms of visual design, on the front of the bag, we used a full version of the graffiti art style ip illustration. Through such a visual presentation, the brand can quickly capture the preferences of the target group, thereby enhancing the brand influence and conveying the brand value.
